This informative video has been making the rounds on the internet lately. At 7 minutes, it’s much lengthier than the typical viral video, but is worth a watch. Creator Daniel Widfeldt Lomas notes that this is the first of a series of videos inspired by the book Quiet by Susan Cain (definitely being added to the reading list).
Key point: Lomas points that "introverted" is not synonymous with "shy," but the words often get used interchangeably because from the outside they can look the same.
When asked what defines someone with a beta personality, I come across different characteristics ranging from non-verbal (e.g. passive body language) to physiological (e.g. smaller physical build, for guys), and even altruistic (e.g. a high willingness to help others). Also, for the most part, people naturally think of characteristics describing a guy, along the lines of alpha/beta male discussion.
From a male perspective, save physical qualities, the "beta male" characteristics seem to boil down to a lack of confidence: taking up less physical space translates to passive body language, not leading the agenda of a simple conversation translates to taking a submissive role in social interaction, rushing to help or accommodate others translates to subserviently seeking approval at all times.
However, from a female perspective, I get something completely different. CONTINUE READING »
Spent: Sex, Evolution, and Consumer Behavior, by Geoffrey Miller discusses about how we use commodities and possessions associated with brands to signal our viability as mates, and really goes into depth about how our individual personality influences what brands we latch on to. CONTINUE READING »